The Surface Phone Concept is a phone Microsoft never made, modelled in Autodesk Maya and packaged as if it shipped. In 2017 Microsoft had a design language (magnesium, one accent blue, a kickstand, a pen) and no phone to put it on, so I built one and its box.

The packaging, opened out. Product on top, then a tray of inserts, pen and battery and charger down the side.
The packaging, opened out. Product on top, then a tray of inserts, pen and battery and charger down the side.
The retail face: model name, processor, RAM, all on the outer sleeve.The same box exploded, showing the stacking order.

The box unpacks in order: phone first, then a tray of inserts

The packaging is built around the order a buyer meets each part.

  • The magnetic lid opens like a book. The phone sits alone under it, because you should see what you bought first.
  • Everything else lies in cut inserts in a tray, with Surface accent blue around the rim.
  • The sleeve carries Surface Phone Pro, Intel Atom, 256GB, 8GB RAM, a spec block and a regulatory paragraph.
Front and back. The back is a removable fabric-finish panel in the Surface accent blue.Underneath it: a replaceable battery, the SIM and the microSD.

Surface design language, with a back that comes off

The device follows the Surface design language: machined magnesium, hard chamfers, the same grey, and a removable fabric-textured blue back.

  • In 2017 every flagship was a sealed glass sandwich. This back comes off.
  • Under it: a user-replaceable battery, a microSD slot and a SIM tray you reach with a fingernail.
  • A device sold on productivity should be repairable by the person relying on it.
The pen, sized to the phone's long edge.The camera strip, with the marks Microsoft inherited from Nokia.

Packaging made this my most technical modelling at the time

Boxes are unforgiving geometry: flat panels, exact folds and tight tolerances, where anything slightly off is obvious.

  • Every render is Maya, with layout and annotation in Photoshop.
  • The same pipeline, pushed harder, became the Gundam build a year later.